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Too often, we take for granted first impressions and how others perceive us; however, such perceptions frequently form the basis for entrepreneurial success. Your personal brand is bound to exist – whether you create it explicitly or whether it is created implicitly for you. As we grow our businesses as entrepreneurs, brand equity (the market valuation of a brand) becomes our greatest asset. This chapter will explain the value of a personal brand promise, demonstrate how to create a perfect pitch narrative, and examine tools such as LinkedIn and YouTube that can be leveraged to achieve professional success.

The purpose of this paper is to look into climate and climate change in a wider setting ranging from geological time through historical to instrumental records.

The authors give an overview of the past, present, and future climates and the status of water resources of the Arabian Peninsula, and describe climatic forcings that shape the current climate, and the variables that are most prone to the change of existing atmospheric conditions.

Present weather patterns of the Peninsula are governed by Hadley circulation, and modulated by El Niño – southeastern oscillation, PDO, NAO, and IOO. The process of aridification is proceeding.

The global assessment of the imminent climate change is streamlined into predictions that are relevant for the Arabian Peninsula. Conclusions are drawn on the need for extended research effort based in countries of the Arabian Peninsula for the optimal preparation of management actions to tackle both climate change and resulting water resources issues in the region.